Public Relations

PR uses strategic communication to shape the relationship between companies, institutes, or organizations and their target audience. Current developments must be recognized, addressed, or driven forward by PR. To do this, marketing and PR need to position themselves differently today. Data analysis and monitoring are essential to identify the needs of the target audience. The most important PR instruments include: 

"Separating the wheat from the chaff" – this well-known Cinderella-style sorting usually leaves editors, at first glance, with little more than a quick check of the headline for relevance. Anyone who fails to spark "a desire for more" with well-placed keywords will quickly see their press release end up in the bin. Our copywriters develop attention-grabbing articles for you that help editors place exciting, varied topics in their publication.

In many industries, it is common practice to showcase one's range of services through a customer example.
User reports are used extensively, especially in capital goods industries.
Depending on the field, this involves an exemplary, practice-oriented account from the user of a product. Ideally, this reporting is meant to convince prospects and potential customers and move them toward a purchase.

Expert articles underscore the competence of a person or a company and give the reader
concrete tips and practical guidance for implementation. This type of content serves to highlight the author's broad expertise, industry experience, and professional knowledge – and by extension, that of the company behind them. We also prepare these articles as complete HTML pages with images, infographics, and text, so that online editorial teams can be supplied with everything they need.

Trust the power of images! They are the first thing viewers perceive and they carry non-verbal messages. Images are a proven, well-established means of presenting pure facts as well as evoking emotions. This applies equally to photographs, film sequences, and illustrations. And with infographics, we bring content visually to the point in a way that sticks in viewers' minds long afterward.

These text formats live on the topicality of the subject and the "significance" of the author. In other words: an interview with a company's caretaker is doomed to fail even if its content is engaging. What's more, the same interview with the company's CEO still won't get printed if the topic is already outdated. This is the most subjective form of expression in the genre. Our recommendation: taking a clear stance is what's called for – generalities and "sugar-coating" don't lead to success here.

Who is easier to win over with a company's message: a recipient treated with complete anonymity, or someone who is addressed directly and feels their individual needs are recognized? The answer is easy: communication is individual, which is why, especially in PR, as many signals as possible should point toward personalization. One interesting aspect is a printing process that makes it possible to produce even the smallest runs of CDs quickly and affordably.

Should I delegate press work entirely to my own staff, or bring in external specialists? This important question for companies engaged in PR cannot be answered in general terms, nor are there any absolute truths in this context. A decision always has to be made case by case, against the background of operational conditions and goals. The key factors in finding the answer are time, budget, and objectives. Let's talk about which parts of the overall task you'd like to hand over to us.

All topics of corporate communication can be conveyed through customer magazines. If professionalism and effort are right, the publication also becomes an attractive advertising medium for "outside" companies, which can ideally lead to covering costs or even generating profit. We handle the entire production – from text to print.

Preparing the right selection of publications begins with action-plan discussions. Every company has its target publications, defined for various reasons. These reasons, worked out together in our conversation, can then become the basis for tailoring individual texts accordingly. Only certain editorial teams can be served with specific topics. Here, it's our job to support you both in the selection and in approaching the editors. We bring together all the data from your distribution list in a single database. We can assign attributes to every contact. This allows us to select and write to editorial teams separately by topic.

Digital corporate publishing with apps for Android and iOS tablets offers a wide range of possibilities for connecting with different target audiences and building loyalty. The major advantages of the digital route: creative versatility, precisely targeted messaging, and variable depth of information. The user decides the latter for themselves – and that goes down well. 

Multimedia and interactive elements encourage people to stay on the website or app and make communication far more engaging. The key lies in an intuitive, playful approach to content. This boosts attention and the desire to linger. The value of the content is further enhanced through the use of image galleries, 3D 360-degree panoramas, rotatable objects, games, films, interviews, and more.