Corporate and PR Films as an Effective Marketing Tool
Platforms like Facebook or YouTube, trade shows, your own website – the possible uses for corporate and PR films are diverse. Such videos are typically up to 10 minutes long, giving your company the opportunity to present itself and its services concisely while addressing your target audience directly. They're also a great way to stand out from your competitors.
Photos and text can have a strong impact. An online video, however, is even more powerful because it works on multiple levels. As an audiovisual product, a corporate film addresses several senses at once and stirs the viewer's emotions. Various stylistic devices come into play. Where the complex interplay of stimuli works, and where the voiceover conveys positive energy to viewers, the message of the corporate film hits its mark.
Credible and Informative, Straight to the Point
Unlike a commercial, our PR films combine a positive core message with well-prepared information and documentary elements. They convey background knowledge and add to the credibility of your message. This can be useful, for example, when establishing a brand where a good image plays an important role. Carefully crafted content helps win new customers.
A coherent narrative arc is also key to a corporate film's success. That's why a good story and a distinctive approach – in short, a great idea – are essential to every one of our concepts.
In the script, we take into account aspects such as corporate identity (CI) and your company's mission statement. But your input matters just as much to us: What do you value, what's especially important to you, and what goals do you have in mind?
Together, we'll develop the right concept. We're happy to advise you!
It's All in the Tone!
Music is emotion. You surely know this from your own experience. It's not for nothing that the soundtrack plays such an important role in film. Sometimes it's sad, sometimes upbeat, sometimes the beat drives the action forward. The same is true for corporate films. Here, the music underscores the message you want to convey about your product, service, or brand. The melody is as individual as your company itself.
In Film Production, Music Production Comes Last
The composition translates the film's message into music. We settle on the "right key" as early as the start of the project, when we work intensively on the theme and design of your corporate film. Only once the content direction is clear and the first footage is in the can does the composer begin working on the music. It plays a decisive role in shaping the (narrative) rhythm and ultimately goes hand in hand with the visual design and editing.
Videos for Human Resources
In corporate human resources management, recruiting is moving increasingly into focus due to demographic change. Competition for the best of an ever-shrinking pool of skilled professionals and graduates will keep intensifying in the coming years.
Employers need to prepare to compete more actively for candidates and cultivate stronger ties with their employees to retain them. Alongside concrete HR measures, this also includes building a positive employer image, known as employer branding. As a result, HR and employer branding are also breaking new ground – ground that is digital and dynamic. It plays out on social media too, and is communicated on mobile.
Video and motion graphics are taking the place of static images and text. Employees advocate for their company and talk about the benefits and opportunities of their jobs. Animations explain complex relationships. Potential applicants get to know the company in an entirely new and personal way from the employee's perspective, even before they apply.