The Challenge

Promotion Film for Product Launch

Promotion Film for the Consumer Sector

For the launch of several lenses, a promotion film for the consumer sector was to be created, showing in particular the 17mm F1.2 PRO product in use.

The Implementation

Testimonial Film Consumer Camera

Finnish photographer Lars Johnson is the testimonial in the product film for the Olympus M.Zuiko Digital ED 17mm F1.2 PRO lens. With its robust, lightweight design and highly precise, fast autofocus, it's particularly well suited for portraits – no matter the conditions. The lens creates a soft bokeh.
During a fashion shoot in Hamburg's harbor, the photographer was able to put the lens's highly precise, fast autofocus (AF) to the test. The result of the day: breathtaking images.

With shooting and interview scenes, a successful mix of product presentation and making-of character was created.
The film is used across Europe in various languages online and at the point of sale, and distributed on social media platforms.

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