360-Degree Campaign - Olympus Europa

Olympus audio systems are among the most sought-after digital recorders in the world. For the consumer division of OLYMPUS Europa, FUSE created a series of films and presentations to promote audio systems in the B2B and B2C sectors.

FUSE produced, among other things, product videos in seven languages each for the digital dictation devices. Each of these audio systems has special features that appeal to different target groups, especially in the business sector. The videos appear on the product websites across Europe.

FUSE also created a number of PowerPoint presentations for the B2B sector – one covering the complete product range for the mass market, and another about special audio systems for the music market.

Product videos and presentations share a common visual identity. Against a dark backdrop, grids and line elements form the background. In contrast, the product and its respective key color stand out. This runs like a glowing thread through the video or presentation, for example in the recurring motif of moving sound waves.

Alongside the special features of the individual audio products, the respective target group is the focus of the videos and presentations. For the extremely user-friendly digital dictation device VN-541PC, additional content was created for a special promotional campaign.

For this purpose, FUSE designed a witty "Sleeping Students" promotional video in three variations, which was also distributed on social media. Visually, this promotional campaign focuses – with a wink – on the target group of "sleeping students", who urgently need the "Study Buddy" VN-541PC so as not to completely sleep through their lecture content. The films were flanked by matching banners in various formats as well as different video thumbnails. With this, FUSE continues its successful collaboration with the consumer division of OLYMPUS Europa.

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