The Challenge

With the project "Review2014" initiated by Federal Foreign Minister Frank-Walter Steinmeier, he called for a public debate on the values, goals and instruments of German foreign policy at the start of his term in office. To involve as many people as possible, FUSE was entrusted with the campaign.

The Implementation

Core elements of the campaign included the website, which was designed as a discussion platform, as well as a diverse series of films.

On the website www.review2014.de, contributions from international experts invited comments.
Blog, newsletter, essay competitions, Google+, Facebook and Twitter invited different forms of participation.
The foundation was an editorial system that allowed content to be used across media boundaries. A flyer accompanied the campaign.

The nine films in total relied on different visualization strategies. An animated trailer explained the background and goal of "Review 2014" at a fast pace. In a welcome message, the Federal Foreign Minister emphatically invited people to join the conversation. Conferences and events were captured on film, and topics such as human rights and strengthening civil society were conveyed in an engaging way.

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