Opening a Complex Conference Topic Clearly and Effectively
For the future conference of the Hamburg Chamber of Commerce, an opening film was to be created that conveys the guiding theme "Twin Transformation" clearly, accessibly and with strong visuals. The goal was to present the close connection between digitalization and sustainable business in a way that lets participants immerse themselves directly in the conference's world of topics and immediately grasp its relevance.
An opening film that visually captures change and collaboration
FUSE conceived and produced the film, translating the idea of the Twin Transformation into a concise visual language. A central design element was the concept of "Interview Twins": representatives from science and business enter a staged visual dialogue in pairs, making the synergies between both fields directly tangible.
Filmed against a green screen and complemented by stylized visuals from the Chamber of Commerce and university institutions, a dynamic film was created that touches on central conference topics – including artificial intelligence as a driver of digital transformation – and culminates in the event's animated key visual. This created an opening that conveys complex content in a clear, modern and inviting way.
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