International PR Campaign - Helmholtz Centre for Infection Research

Internationally Renowned Geneticist Prof. Josef Penninger

We had just under a month to conceive and realize the PR campaign introducing the new scientific managing director of the Helmholtz Centre for Infection Research (HZI), Prof. Josef Penninger.

The internationally multi-award-winning geneticist took over as scientific managing director of HZI on July 1, 2023. With this step, the research center, which has institutes at six locations in Germany, further strengthens its international focus. Prof. Josef Penninger brings his expertise in personalized infection research and translational research. His goal is to make HZI one of the world's most significant interdisciplinary infection research centers.

At the core of the campaign are the press release, which we positioned in international trade media accompanied by social media posts, as well as two videos: the interview with Prof. Josef Penninger and the corporate film about HZI. Further components of the campaign include the digital press kit, portrait photos, and short video snippets with statements from Prof. Josef Penninger, which will be posted on social media as the campaign progresses.

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