Employee Motivation, Typically Hamburg
Internal Campaign for HASPA Advisors
On behalf of Hanse Merkur Krankenversicherung, a campaign was to be created for the advisors of Hamburger Sparkasse. The goal was to show HASPA advisors how the topic of health can be integrated into holistic advisory services, noticeably improving the quality of advice.
Intranet Mini-Series #SaveHamburch
In four episodes, a typically Hamburg "Meckerbüddel" (grumbler) and a "Kloogschieter" (know-it-all) meet in video calls. Each story is themed around a Hamburg saying.
The action plays out on the two protagonists' screens, meaning the audience sees to-do lists, personal websites, folders and much more. This brings the "Meckerbüddel" and "Kloogschieter" characters to life in all their contrast.
This creates authentic, surprising, humorous moments that connect with the experiences of HASPA advisors.
The roles are played by actors from the Hamburg Ohnsorg Theater.
The goal of the mini-series is to entertain HASPA advisors and make them smile – even about themselves. Through this emotional approach, the topic of health provision becomes accessible and tangible for them in customer advisory work. The character of partner HanseMerkur, its products and the simple yet effective collaboration also become tangible in an entertaining way.
Each story also gives HASPA advisors concrete ideas on how they can communicate HanseMerkur Krankenversicherung's services in customer contact.