Corporate Website for a Statutory Accident Insurance Institution
Digitalizing the Magazine for Policyholders
The Unfallkasse (UK) Nord informs its policyholders about relevant topics through specific publications. Since the beginning of the year, it has also published the magazine "sicher & gesund" ("safe & healthy"). With its articles on the topic of safety and health, it addresses a much broader audience.
In addition to a print and PDF version, the magazine's content was also to be presented online.
Frontend and Backend of the Magazine Website
FUSE implemented the layout of the online magazine as well as the backend in TYPO3.
The goal of the online magazine is to increase reach on the internet. The information and everyday tips provided are aimed at everyone. Topics include, for example, dealing with the new e-scooters or hygiene at the office workplace. The articles are assigned to different categories, such as "In Focus" or "Simply Explained", written in different editorial styles.
With this content, UK Nord is, among other things, found more easily in search engine queries and has a stronger presence online as a brand.