Online Shop - (The Mercer) N.Y.

Digital Communication and Online Marketing

In cooperation with ORCA LIFE, FUSE implemented the new website, online shop and online marketing for the exclusive fashion brand (THE MERCER) N.Y. The concept and implementation were based on the online marketing strategy developed by FUSE to increase brand reach.

For this reason, the structure and content of the website closely followed search engine optimization guidelines. For example, dedicated pages were created with extensive background information on the topic of cashmere and silk fashion.

To increase visits to the website and shop, Google Shopping ads, display ads and AdWords were placed. These measures were often tied to promotions such as "Black Friday" or the "Christmas Sale" and therefore had a campaign character.

Ads for special promotions and events were also placed on Facebook and Instagram. Retargeting and remarketing tools were used to specifically re-engage potential customers afterwards.

Online marketing also included a newsletter that, in addition to fashion content, mainly featured discount promotions and competitions. Continuous reporting and detailed competitor analyses before, during and after the ad campaigns helped to better understand the target audience and optimize sales.

Through the interplay of these marketing measures, (THE MERCER) N.Y. was able to achieve a high brand reach, gain new followers and generate numerous sales.

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