Presenting a High-End Medical Device Clearly and Effectively at Launch
For Olympus, a 3D product video was to be created that communicatively accompanies the launch of the Thunderbeat II and clearly conveys its new features. The goal was to specifically address product managers, sales teams and medical professionals, and support sales with a vivid, high-quality product visualization.
A 3D product video that makes innovation visible
FUSE handled the concept and implementation of the video, developing a visual presentation based on a script that precisely and clearly showcases the new features of the Thunderbeat II. This included 3D renderings, animations, text overlays and a fitting music selection.
The result is a product video that clearly highlights the technological advancements of the second generation and convincingly visualizes complex medical functions for the website, trade shows, events and direct sales.