Social Media Video Campaign - Tourism Marketing Niedersachsen

More Attention for Lower Saxony as a Travel Destination

TourismusMarketing Niedersachsen wanted an attention-grabbing social media campaign to inspire new target groups for Lower Saxony as a travel destination.

FUSE developed the campaign concept and the social-media-specific storytelling for a 10-part video series focused on health and wellness.

Each video tells its own story, surprising the target group with a new perspective on Lower Saxony as a travel destination. Under slogans like "Sharpen your senses", "At one with nature" or "Feel-good in one go", the videos take viewers on a journey of discovery.
The short films work without further explanation. Images, music and sound elements bring the stories to life.

For the widest possible reach, FUSE prepared different versions of the videos for the social media campaign: posts on YouTube and Facebook run around 20 seconds. On Instagram, they appear as a 15-second version as well as an Instagram story with attention-grabbing headlines and calls to action. In addition, 5-second Instagram ads are used for targeted advertising.

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