(The Mercer) N.Y.

Campaign to Increase Brand Reach

FUSE had already implemented the new website and online shop for the exclusive fashion brand (THE MERCER) N.Y. The new task was to develop an online marketing strategy to increase the brand's reach.

To increase visits to the website and online shop, Google Shopping ads, display ads and AdWords were placed. These measures were often tied to promotions such as "Black Friday" or the "Christmas Sale" and therefore had a campaign character.
Ads for special promotions and events were also placed on Facebook and Instagram.

Continuous reporting and detailed competitor analyses before, during and after the ad campaigns helped to better understand the target audience and optimize sales.

Social media marketing was a great success for the fashion brand. Through the interplay of the marketing measures, (THE MERCER) N.Y. was able to achieve a high brand reach, gain new followers and generate numerous sales.