![[Translate to English:] Pantaenius Website](/fileadmin/_processed_/c/8/csm_social-media-pantaenius_1197a17349.webp "[Translate to English:] Foto Work Social Media Versicherung")
Live Race Tracking on Social Media
More Reach Through a Live Event
With the "Rund Skagen 2014" live race tracking, Pantaenius makes an important contribution to the safety of this offshore regatta.
At the same time, with Yellowbrick, everyone interested – including those who stayed on land – experiences sailing up close. We were tasked with implementing the project and winning many viewers on social media.
![[Translate to English:] Pantaenius Website](/fileadmin/_processed_/c/8/csm_social-media-pantaenius_18dff49213.webp "[Translate to English:] Foto Work Social Media Versicherung")
More Traffic on Social Media and the Web
We linked the website with Facebook to generate more traffic on both channels. On the fan page, users could follow the "Rund Skagen" regatta. The regatta's route as well as the coordinates of the individual boats were displayed on a map. Sailors posted their adventurous experiences live, spiced up with images and videos.
At the same time, blog entries were published on the timeline, so users of both platforms could catch a bit of fresh sea air.