App Marketing Campaign - DoMeAFavour

The DoMeAFavour app helps with helping. A multi-stage campaign was designed to increase brand awareness and download numbers.

Starting from the creation of a distinctive brand image with a jingle and slogan, we developed a social media campaign consisting of Facebook ads and sponsored posts. Creative Facebook ads led users directly to the stores, while the sponsored posts featured entertaining videos. A newly placed giveaway in the app provided an additional incentive to download.

The memorable claim and the sound logo gave the app explainer film we produced a framework that ensures high recognizability. The Moments Page, another element of the campaign, was used to involve the community by allowing users to share their experiences with the app in the form of photo and video material.

In a continuous monitoring process, we observed all results, allowing us to continuously optimize the campaign with regard to the target group.

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