Presenting a New Medical Device Vividly and Flexibly
For Olympus, a 3D promotion film was to be created that effectively presents the Smoke Evacuation Pencil at market launch. The goal was to clearly convey the product's functions and benefits to surgeons and decision-makers in clinics, while also supporting the field sales team in product communication – even when an in-person presentation on site is not possible.
A 3D film that precisely visualizes functions and benefits
FUSE conceived and produced the promotion film holistically, from the initial idea through the storyboard to the final implementation. At the center was a high-quality, near-photorealistic 3D visualization that dynamically and clearly showcases the key features of the Smoke Evacuation Pencil.
The video vividly shows the reliable smoke extraction, the extendable telescopic rod with replaceable electrode, as well as the flexible cable management. It also clearly presents compatibility with the existing Olympus portfolio. The result is a 3D product film that clearly visualizes complex technical functions and significantly eases product presentation in sales.