An Attention-Grabbing Trade Show Film
For Olympus, a compact film was to be created that stages the world of olympusXplorers and brings the content together in a dynamic format. The goal was to bundle various already-produced films and travel stories into a new overall film that emotionally charges the brand's experience world while presenting it with a clear dramaturgy suited to the trade show context. The total length was not to exceed 90 seconds.
A montage-based film with travel imagery, crew staging and pop-up-space elements. The concept combines existing olympusXplorers films from Iceland, Peru & Bolivia, Namibia, the Pyrenees, the Faroe Islands and Lapland with specially designed transition sequences. In addition to the film clips, animated crew screens were repeatedly used, introducing the participating photographers and creators by name and Instagram handle. Between the individual chapters, pop-up-space screens provide clear visual structure. Subtitles were also planned at several points to make the content even more accessible in the trade show context. The storyboard also envisions a possible making-of as an extension or as a separate video.