Testimonial Videos for Medical Technology
Surgeons as Testimonials
Influencer marketing has become an indispensable part of marketing strategy. Even in the medical technology sector, the opinions of leading experts are relied upon to show new products in action and convince decision-makers in hospitals. For this reason, OLYMPUS commissioned the production of several testimonial videos. These primarily consist of footage from a real operation and interview statements from the surgeons.
A demanding task, because due to the hectic pace of everyday clinical life, one thing above all had to prevail during filming: flexibility and professionalism.
![[Translate to English:] Chirurgen und OP-Assistenten im Testimonial-Film](/fileadmin/_processed_/4/c/csm_film-olympus-testimonial-filme_8b37bcc21f.webp "[Translate to English:] Filmproduktion Hamburg: Testimonial Film Medizintechnik im OP")
Surgeons and Medical Technology in the OR
FUSE's film team accompanied surgeons in numerous European cities in their everyday clinical work to film them for a day during their responsible work. Whether in Rome, Amsterdam, Oslo, Madrid or Barcelona – with little space, a short time window and limited technical possibilities, we found visual solutions to convincingly showcase the medical technology products.