Promotion Film for Market Launch
Features and Benefits of the Audio Product
For the market launch of the LS-P4 sound recorder, a promotion film was to be created. The product's target groups are videographers who value enriching their productions with outstanding sound.
With this high-quality audio product in combination with the flagship OM-D model, Olympus positions itself for the first time with the target group of filmmakers.
Europe-Wide Testimonial Film for Videographers
The inspirational video "Spotlight on Sound" tells a captivating story in which sounds and noises play a leading role.
The film shows videographers what role great sound – recorded with the Olympus LS-P4 – can play in storytelling. The core message: the creative design of sound significantly contributes to the quality and tension of your video.
The testimonial is Hamburg-based videographer Carolin Nina. In the film, she captures the sounds in a hotel. She accompanies people, objects and situations with her LS-P4 sound recorder and the Olympus OM-D E-M1 Mark II camera. From the recorded sounds and film sequences, she creates a unique image-sound artwork.
The inspirational video is shown across Europe in the respective local language on the LS-P4 product websites. It is also made available to bloggers, influencers and Olympus Visionaries in the field of videography and distributed via social media in this way.