For the consumer division of OLYMPUS Europa, cross-media communication was to be created for various digital audio systems. The goal was to communicate the special features of the individual products in an understandable way while specifically addressing different target groups in the B2B and B2C sectors.
The content had to be usable across Europe and work on product websites as well as in presentations, promotions and social media. A consistent visual identity across all formats was particularly important.
FUSE developed a series of product videos for digital voice recorders and implemented them in seven languages each. The films clearly present the most important product features and put the concrete benefits for the respective target groups at the center.
In addition, PowerPoint presentations were created for the B2B sector – both for the full product range for the mass market and for special audio systems for the music sector.
Videos and presentations were designed within a shared visual world. Dark backgrounds, grids and fine line elements form the framework, while the products and their respective key color are specifically highlighted. Animated sound waves serve as a recurring design motif.
For the particularly user-friendly voice recorder VN-541PC, FUSE also developed the humorous promotional campaign "Sleeping Students". Three video variants for social media as well as matching banners and video thumbnails were created for this. At the center is the "Study Buddy", who helps students not to miss important lecture content.