The Challenge
Video for BPH Patients
Effective Patient Education
In healthcare, authentic videos are an effective way to educate patients. For this reason, Olympus commissioned FUSE to produce a film in documentary style that informs about the illness and treatment of "BPH". BPH stands for benign prostatic hyperplasia, a benign but bothersome enlargement of the prostate.
The Implementation
A Mix of Live Action and Animation
FUSE traveled with the film crew to Leipzig to capture high-quality, authentic footage and conduct an informative interview with Prof. Rassler. In the subsequent edit, the material was turned into a film that, with a varied mix of live-action footage and 2D and 3D animations, educates patients in an accessible way about BPH treatment methods.