Consumer Video for Product Launch
360 Degree Communication for an Outdoor Camera
For the Europe-wide product launch of the TG-6 outdoor camera, Olympus commissioned FUSE with a comprehensive 360 degree communication campaign. This also included the consumer video.
Communication for End Consumers
For the product launch, we developed a comprehensive 360 degree communication campaign under the claim "Built for Adventure".
FUSE was responsible for the campaign concept, the film shoot and photo shoot, as well as the implementation of various communication measures. These included the product film, campaign images, key visual, website, product brochure and social media content.
The target audience for the communication was end consumers – sporty adventurers with a passion for photography. The campaign setting: two adventurers, their challenging trip and the high-quality outdoor camera.
