Corporate Film and Other Marketing Measures
New Marketing for the 30th Anniversary
Klinik Manhagen celebrated its 30th anniversary in 2020. On this occasion, a variety of marketing measures were commissioned. A new corporate film was meant to highlight the clinic's multiple award-winning medical expertise and motivate patients to have their surgeries performed by the clinic's specialists. The corporate designs of the clinic and its specialist centers were also to be comprehensively modernized and unified.
First-Class Medicine for Everyone
The roughly two-minute corporate film presents the clinic's medical focus areas, which we defined together with the client in a storyboard.
Vivid scenes concisely present the clinic's specialist departments. At the same time, viewers are shown vividly that Manhagen is a feel-good clinic with an almost hotel-like ambience. Drone footage also offers an appealing overview of the clinic's beautiful surroundings.
In the next step, FUSE developed a new unified visual identity for the entire clinic and its specialist centers. The design fundamentals were applied across many digital and print examples. Among other things, FUSE designed a logo for the 30th anniversary, classic business stationery, PowerPoint masters, social media templates and much more. The results and guidelines were compiled in a corporate design manual that FUSE was responsible for.
With the new corporate identity, Klinik Manhagen gains a representative external communication. Firmly defined colors and fonts, along with a consistent, approachable visual language, express exactly what Manhagen stands for: we offer first-class medicine for everyone, whether privately or publicly insured.
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