Communicating an Insurance Product Clearly and Emotionally
For HanseMerkur, a product film was to be created that vividly brings the benefits of supplementary hospital insurance for children closer to parents and grandparents. The goal was to clearly explain the product's numerous special benefits while also addressing the strong emotional need for protection and security for children.
A product film that effectively combines emotion and information
FUSE created a film that combines live action and graphic animation, conveying the benefits of the children's supplementary insurance clearly and approachably. This combination convincingly communicates both the emotional relevance of the topic and the concrete product benefits.
To allow the film to be used flexibly across different sales channels, it was branded in several variants. This means it supports sales, among other things, in savings banks, but can equally be used on websites and in newsletters. The result is a versatile sales tool that reaches customers both in branches and digitally.