For the Hamburg Chamber of Commerce and the Hamburg University Society, FUSE produced an interview trailer that attention-grabbingly brings together various voices and perspectives. In addition, the material was to be edited into shortened, social-media-suitable versions to allow the content to be used flexibly across different channels.
FUSE filmed each statement giver in their respective locations, using green screen technology on-site to specifically adapt the backgrounds to the desired visual concept. This created a consistent look, even though the footage was produced in different locations. In the later editing, the statement givers meet in a virtual space and interact visually with one another. This creates a lively, modern trailer that combines the various statements into a coherent overall picture.
For distribution on social media, additional short versions were created in suitable lengths and formats. Special attention was paid to the vertical format as well as the integration of subtitles, so that the videos can be understood and are effective even on mobile devices and without sound.