The Challenge
Digital Brandbook for All Employees
For Allergopharma's main preparations ALLERGOVIT®, ACAROID® and NOVO-HELISEN®, a digital brandbook was to be created whose content can be updated easily and quickly by employees.
The Implementation
Comprehensive Access to the Brand Elements
The brandbook presents all key elements of the brand expression and all brand value guidelines in a clear and comprehensive way. The platform was developed on the basis of TYPO3. A permission system ensures that the content can only be changed by selected employees.