[Translate to English:] lachende junge Frau auf einer Wiese

Allergopharma

The Challenge

Digital Brandbook for All Employees

For Allergopharma's main preparations ALLERGOVIT®, ACAROID® and NOVO-HELISEN®, a digital brandbook was to be created whose content can be updated easily and quickly by employees.

The Implementation

Comprehensive Access to the Brand Elements

The brandbook presents all key elements of the brand expression and all brand value guidelines in a clear and comprehensive way. The platform was developed on the basis of TYPO3. A permission system ensures that the content can only be changed by selected employees.