The Challenge
Product Portfolio in the App
Reaching Medical Professionals on the Go
Nutricia Milupa has been the leading specialist in medical nutrition in Germany for more than 50 years, offering an extensive product range of medical enteral nutrition for people with rare hereditary metabolic disorders. The goal was to also make this product portfolio available on mobile devices for doctors, dietitians and other medical professionals in Germany, Austria and Switzerland.
The Implementation
Product App with Intuitive Usability
The service app offers the following features:
- Access to the entire Nutricia Metabolics product compendium with more than 200 products
- Current status regarding new product launches and product changes
- Detailed information on each product, i.e. nutritional values, standard dilution and much more
- Quickly find products via search or by filtering by indication, age, format and other product features
- Forward our product data sheets by email – to print and save on your PC or smartphone
- Easily order product samples with a single click
- Information on complementary and alternative products
A microsite for medical professionals was also implemented in a similar design. This complements the product app with extensive and exclusive service materials, literature and medical scientific articles that can support the treatment and care of patients with a rare hereditary metabolic disorder.