![[Translate to English:] Social Media App Entwicklung für den Kinderschutzpreis der HanseMerkur](/fileadmin/_processed_/1/b/csm_appentwicklung-hansemerkur_3c0bdddf18.webp "[Translate to English:] Social Media App Entwicklung für den Kinderschutzpreis der HanseMerkur")
Social Media App for Award Winners
Connecting Stakeholders
Since 1980, HanseMerkur has awarded the Child Protection Prize. Since then, the community of award winners has continued to grow. To foster more intensive exchange among the now more than 170 award-winning initiatives, we developed a social media app for HanseMerkur.
As part of the Child Protection Prize, HanseMerkur launched the new HanseMerkur Prize for Child Protection Academy format some time ago. With it, the company aims to expand the scope of action for award winners and foster their networking with each other. Alongside various events such as workshops and expert talks, this includes the social media app. It was presented at the Academy's kick-off event on January 19 and 20, 2023 in Hamburg.
Mobile Empowerment
The app is aimed at the closed group of award-winning initiatives, jury members and experts in the field of child protection. They can post text, image and video content about their topics and organizations, as well as like and comment on others' posts. This creates lively exchange and numerous synergies between the award-winning initiatives with the help of the app. Push notifications and the red notification dot inform users when new posts have been published. Each user can also put together their own network.
We accompanied the app development with a workshop on managing the social media app, clarifying, among other things, how traffic and exchange are generated, which content and formats make sense, and how tools such as surveys, competitions and other call-to-action formats can be used.